Be proactively professional ; Our Philosophy:

To keep understanding the other side；
We always start our job by trying to fully understand what our clients are thinking and what IP rights they would like to protect such as an invention. We then have to have the invention understood by an examiner of the patent office. After a patent is granted, we start negotiations to enforce the patent and in this process we have to understand what the opposite party to the negotiations is thinking. If a lawsuit is filed, we cannot act properly without understanding what the opposite party thinks　and what court judges think.. When we work with people abroad we have to understand their way of thinking. Fully recognizing the differences between their cultures and ours, we have to explain our IP practices and cultures in a way that they can understand them from their cultural viewpoints. When we work with other colleagues in our day to day activities, we must understand them, especially those who are downstream in the workflow. As illustrated in these cases, it is vital for us to understand those we are working with to achieve Co-creation.

To strive for a positive information gap；
Clients do not expect us to work as their subcontractors. They expect us to serve them as professionals, providing them with something they do not have. That is why we must constantly strive to the highest levels of understanding in technology, the understanding of law, know-how concerning daily, routine work, knowledge of foreign practices, connections with overseas associates and with experiences in lawsuits and licensing negotiations. Our clients expect us to have those “positive information gap”. If our clients believe we know less than they do [ negative information gap ], we will be of no use to them as professionals.

To be proactive and sincere；
Make proactive and sincere efforts in the interests of our clients. Be faithful to our clients and strive foe excellence in order to satisfy their expectations. Do our best efforts to provide our clients with the highest quality services timely at a reasonable cost.

To enjoy our work for better results；
Our workplace is our battlefield and our job is a hard work.. So, we must enjoy the challenge. To work effectively with our colleagues, we must inform and stimulate each other in order to provide timely, high quality services.

To keep us young:；
Always look to the future by using the past as a springboard. Never be satisfied with the status quo. Think proactively about reforms for the existing situation in order to improve our relations in the future. Just as a tree constantly grows and renews itself with new leaves, we must constantly strive to keep ourselves young and fresh in order to serve our clients better.